| Properly
you read about Gateway Pages or Doorway
Pages.
Is this the proper way to Rank higher and get a
better search engine visibility ?
We don’t think soo !
Read about what other experts say !
We think good mirror Urls with Domain Names cary the
most important Keyword in the domain name ( like Main Keyword
Webpage Register Mirror Url www.webpage-register.com ) make
there a mutch better job. The general Keyword frequency
in the domain name allow a higher frequency to the search
engines. Note search engine search not only for keyword
also for domain names. Simple try out and search for example
on Google with any Keyword and check the first 20 result.
You will find this kind of domain names.
Properly you read about Gateway Pages or Doorway Pages.
Is this the proper way to Rank higher and get a better search
engine visibility ? We don’t think soo !
Read about what other experts say !
Are gateway pages and doorway
pages really the best way to
get high search engine rankings?
How many of you think the best and/or only way to get top
placements on the search engines is to create gateway pages
(aka doorway pages or bridge pages)? If you raised your
hand, you are certainly not alone, but you are also mistaken!
If you check out most search engine positioning companies'
Web sites, you will find that most of them promise to get
you high rankings by creating gateway pages for your site.
These are pages that the positioning companies create independently
of your current pages, which they load with keyword phrases
then submit to the search engines.
Many of these companies use automated programs such as
WebPosition Gold (WPG), which features a template that the
company fills in with the "proper" amount of keywords
and other text. The program's Page Generator function then
generates a page that supposedly will rank high for a particular
engine.
These positioning companies will even go to the trouble
to create different gateway pages for each search engine,
using the WPG Page Critic function. This tool tells Webmasters
what keyword density each engine supposedly wants to see
(based on past results), and how many times you should put
particular keyword phrases into the text and meta tags of
the gateway pages.
Worth the Effort?
Sounds like a lot of unnecessary trouble, if you ask me.
Consider this: Each and every search engine wants to see
the same thing -- Web sites that are filled with good, useful
content. All engines base their ranking algorithms on this.
For certain, there are slight variations in the number of
times a keyword should appear and/or how many words should
be on a page, as WPG's Page Critic tells us. But generally
speaking, these numbers are not going to make or break your
ranking.
If I paid attention to these automated programs, I'm sure
I'd find out that most of my clients' sites have an "incorrect"
keyword density for specific engines. The program would
tell me that certain pages have too many keywords, and that
others don't have enough. My answer to that is: hogwash!
In reality, these pages rank high for numerous keyword
phrases regardless of the "proper" keyword density,
because they are filled with great content.
If you already have a Web site, and it's more than one
page, then you have your own built-in, natural gateway pages.
Each and every page of your current site is a doorway to
the rest of your site.
To be sure, there are sometimes technical reasons why each
page of a site cannot be a gateway. However, there's no
excuse for having your main page be so technically challenged
that the search engines can't find it and read it.
With your main page as your jumping-off place, you simply
create other informative (static HTML) pages that link from
the main page to the rest of the site. These are not gateway
pages in the original sense of the word, because you're
linking to them from your main page, and you actually want
people to visit them. These pages should give useful information
about your site, your business, and the people who run it;
and of course, these pages should be easy to navigate.
A Costly Lesson
Creating gateway pages that are not linked to the rest of
your site and don't provide important information about
your site are not necessary, and may even harm your site's
rankings.
The main thing typical gateway pages do is create clutter
in the engines. What? A search engine optimization specialist
who is worried about cluttering the engines? You bet!
I have to use the engines as much as the next person, and
I'm as frustrated by the lack of good content and hard-to-find
Web sites as everyone else is. There's no way that I want
to contribute to that, and for this reason, I have always
advocated against using gateway pages.
I'm probably one of the few search engine placement experts
who is extremely happy that many search engines such as
AltaVista are starting to take a stand against gateway pages
by not allowing them and by deleting them from their databases.
Believe it or not, this development has put a number of
search engine placement companies suddenly out of business.
However, if they were doing it "the right way"
to begin with or were willing to learn the right way, they'd
still have a lucrative business.
Repeating My Mantra ... Again!
Those who know me and my other articles on this subject
know my mantra, which always bears repeating:
If your site has content that naturally uses your relevant
keyword phrases, and you follow simple guidelines on how
to create your titles and meta tags, your Web site will
rank high.
No gateway pages necessary. No separate pages for separate
engines. No keyword density percentage numbers to give you
a headache. (They always give me one!) In the simplest terms
possible: You do not need to reinvent the wheel! Use your
current site's pages to the greatest advantage, and high
rankings will come to you on a silver platter!
I'm sure some of you are shaking your heads and asking,
"What if my site doesn't have much useful content or
doesn't use my keyword phrases effectively? Shouldn't I
create gateway pages that do this?"
The answer to this is quite simple. Fix your site! If your
site doesn't have useful content that naturally utilizes
the keyword phrases for which you should be ranking high,
then it's missing the essential elements of a good Web site
and needs to be altered accordingly. Not only is this a
solid search engine strategy, but it's also important for
getting people to click further into your site and ideally,
for making some sales.
When it comes to providing good content for high rankings,
you should focus mostly on your main page. However, all
major inside pages should also be edited as necessary to
ensure that each key area of your business is well represented
in the search engines. If you design your Web pages with
these things in mind, high rankings will be sure to follow.
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